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Adidas is a powerhouse when it comes to brand name recognition, elite list of clients and advertising, but they passed up on a fan made commercial that went viral over the past few months. The viral video now has over 10 million views and the video itself looks nothing short of professional quality. Adidas most likely just never saw the video in the first place, so it is not entirely on them for missing it, but the success shows that maybe Adidas should reconsider. Jason Rubin, Steve Oh and Francis Maxwell discuss the viral hit.
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