App installs at scale with Universal App Campaigns

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Give a little and get a lot with Universal app campaigns—an easy way to promote your app to users across Google Search, Play, the Google Display Network, and YouTube. Automated creative generation, bidding, and targeting simplifies management while maximizing performance.

People are searching for and ready to download your app. Let Universal App Campaigns help you reach them with relevant ads, wherever on mobile they may be. Learn more at


3 thoughts on “App installs at scale with Universal App Campaigns

  1. How can Google launch UAC without an exclude function? How can I distinguish an increase in conversions that is made from actual improvements rather than from already converted users or brand traffic that now get mixed up in the conversions?

  2. Universal app campaign doesn't report us much about anything. Please provide more detailed report for this kind of campaign.

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