You have created campaigns and you are getting many conversions. You are getting calls, You are getting online sales, You are getting those leads. But how to track all these onversions? How to know which campaign is bringing the conversion? Hi! everyone, I’m Sundeep and welcome to our YouTube channel. In this channel we talk all about Digital Marketing. If you did not subscribe to this channel, consider subscribing this channel. In this video we are going to talk about conversion tracking. First of all conversion is a desire action you want your users to take. For example, I want my users or my web visitors to call me whenever they visit my web-page. Or I want my users to buy a product whenever they land on the landing page. Or I want my users to fill a form whenever they land on the landing page. These are called conversions. And tracking those conversions are called conversion tracking. You can do this thing on google Ads, Facebook and many other platforms. On google Ads every sale is not conversion, only the sales which are done by google Ads are considered as conversions. Conversion rate equals, total number of conversions by total number of clicks times 100. So always aim to increase your conversion rate or conversions. So you get more money, more ROI, more revenue. To let google track your conversions, you need to do these two things. First one, Thank you page. You need to create a specific thank you page. Whenever a conversion happens, you need to take this viewer to the thank you page. For example, If i buy something on your website,
after the purchase you need to take me to the thank you page. And the second one, Conversion code. You need to go into the google Ads dash board. And you need to take the conversion code and put it in the header of the thank you page. That’s all you need to do. To create google conversion tracking code, First you need to log-in to your google account, lick on tools then select conversions. Click on plus, you will see four types of conversions. Which is website conversions, app, phone and import. f you wanna track phone calls or app downloads go with these two. But for this video, I’m going to track website. Click on website, I’m going to name it as EntitleMedia conversion. And there will be couple of categories here, where i can track purchase, Sign-up, leads and other things. For this video I’m going to track purchase/sale. Then I’m going to set the value, which is $999/conversion. Then i wanna count everyone. Let’s talk about conversion window. Lets say if someone came to your website today but he converted after 10 days, then also it counted as a conversion from the link. And you can set the duration right here. I’m leaving it as 30 days by default. And if you are satisfied with all this things, you can create and continue Here you can take the code. For this tutorial I’m installing the tags by myself. So I’m taking this HTML code, and I need to paste it on the header of the thank you page. Once I’m done with that, i just need to click on next button. Done!. That’s it. My code has been installed successfully. To check whether the tag is installed correctly or not, you need to install this tag assistant extension. on your browser then load your web page and click on tag assistant. Now you will see all the tags which are installed on your web page and working perfectly. So i have three tags here, which are google Ads, Google analytics and google tag manager. So these are working fine. This is how you will check, whether your tag is installed properly or not. From this point on, you can track every single conversion, and based on this report, you can increase or decrease the budget of your campaign. In our next video we are going to talk about Re-Marketing. This is one of the key feature in google Ads. Anyone can do marketing, only brilliant people
can do intelligent Re-Marketing. So, if you wanna watch that video subscribe the channel right now. And if you like this video, like it. And if you have any questions please do comment below. Thank you have a good one.
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