Get Answers 🔍 Google Ads Search Advertising Certification Assessment Answers 2020🔍Live Exam Pass✅100% correct✅
Searchable questions and answers in our .pdf
Which is a best practice for optimizing a landing page for Google Ads?
You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?
Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?
Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?
A successful Google Ads text ad:
A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?
The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
If you want to target ads to only people who speak Spanish, you can:
Keyword Planner can do all of these things except:
Dynamic search ads would be most helpful for:
To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
How would you determine the clickthrough rate (CTR) for a client’s search ads?
Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
The majority of consumers want ads customized to their:
Which statement about ad extensions isn’t true?
Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
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