Google Ads Tutorial For Beginners 2019 – Google AdWords Tutorial For Search Campaigns

Check out our Google Ads Tutorial 2019 for Beginners. Our Google AdWords Tutorial is updated for 2019 and we cover everything you need to know about creating your first Google Ads search campaign. Google Ads can be very difficult to figure out, especially when you are just getting started. Some of the things we cover for Google Ads include conversion tracking, setting up your Google Ads account, using Google Ads rather than Google Ads express, connecting your Google Analytics account, creating a Google AdWords campaign, setting up your campaign to drive sales and leads, creating ad groups, targeting keywords, keyword match types, location targeting, creating ads, bidding strategies, and publishing your campaign.

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It can be challenging when you are getting started, so hopefully our Google Ads Tutorial gives you all the information you need to get started. We highly recommend watching the video all the way through because we packed it full of details and information that you need to know.

We started by setting up the Google Ads account, which was a common question we received from our previous tutorial. We set-up a brand new account for our website. You also need to make sure you set-up a Google Analytics account for your website as well, which is a very simple process. Once you have your Google AdWords and Google Analytics accounts created, you want to link them through the Linked Accounts button under the Google Ads Tools button at the top. Once you have your accounts linked, you will have Auto-Tagging enabled in Google Ads, which allows you to track your campaigns in Google Analytics.

Next, we go over conversion tracking. You first need to create Goals and Conversion Goals in your Google Analytics account. You can create ecommerce goals or create goals based on several other factors. For example, you can track forms, video views, giveaway submissions, transactions, and more. Once you have Goals created in Google Analytics, you can import your Goals into Google Ads, which will allow you to do conversion tracking for your campaigns. Conversion tracking will help you optimize your Google Ads campaigns and get the most out of your budget.

Once you have your accounts linked and conversions imported into Google Ads, you are ready to create your first search campaign. You want to go to the Campaign screen and click on the button to add a new campaign, then select Search campaign, and set your goal of Sales, Leads, or Website Traffic. We usually choose sales or leads because it will let you optimize your budget and your campaign.

Then, you can start setting up your campaign by naming the campaign, choosing your budget, adding additional audiences, choosing your location targeting, language targeting, bidding strategy, and setting up Google Ads Ad Extensions like Sitelink Extensions and Callout Extensions.

Next, you will start setting up your Ad Groups. You can optimize for a great quality score and Ad rank by setting up organized Ad Groups and an organized campaign. The better you group your keywords into Ad Groups, the better the user experience you are giving to potential customers. We talk about Keyword Match Types like modified broad match, broad match, phrase match, and exact match keywords.

We set-up all of our Ad Groups and then click continue to start creating our Ads. You will be setting up Google Search Ads and we recommend created 3 ads for each ad group. Once you set-up your ads, you can click submit and your campaign will be created. Our preferred bidding strategies are Target CPA bidding and Target ROAS bidding.


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43 thoughts on “Google Ads Tutorial For Beginners 2019 – Google AdWords Tutorial For Search Campaigns

  1. Please subscribe to my YouTube channel for more of my marketing tutorials! For my free online marketing video and eBooks, sign-up for the Surfside PPC Newsletter and it will be sent to you immediately: I do not sell to my email list and you can stay up-to-date on our content. Thanks for watching my video and leave any questions in the comments section.

  2. thanks a lot for the information. i created a campaign 3 days ago and the status is still under review however the money was deducted from my credit card. until now there is no views nor data kindly advise me what to do?

  3. Thank you so much for creating this video. I was clueless on how to use Google Ads but after a few hours of watching and creating my ads for by websites, I feel like I'll stop wasting money now.

  4. Great video. I have watched mutliple times. Question where you state to put +keyword for modified broad match. When I do this, it says keywords cannot contain non standard characters?

  5. Hello Surfside PPC, what an amazing video. Please can you explain why you used the exact phrase with modified broad match keyword?

  6. After watching your well organized explained video, I was able to have an organized understanding/blueprint in my mind and on paper as to how the ad groups and creating the ads are structured…thank you!

  7. In November 2019, I turned 18 (finally) and now I am ready to start learning Google Ads. Thank you for the explanation!

  8. Thank You for the amazing tutorial which really helps a lot for those who really unaware of how to set up ads campaign, how to connect to the Google analytics with Google ads, brief ideas about setting up goals. It's really helpful👍

  9. Hi can you please provide advance tutorial link, iam unable to track it in your channel… and a video for the proceeding step which we do once the ads is done


  10. I'm still watching but had to stop and say THANK YOU SO MUCH! This is the most help I've ever had since 2003 when I first got a computer. I've learned lots but never got the hang of Google. Feeling hopeful right now! Merry Christmas!

  11. Google Ads accepts from Morocco Credit Cards only, and that payment method is limited how can i now pay my Google Ads bill and avoid that limit?

  12. I know EXACTLY how Google Ads work….as soon as my ad went active EVERY goddamn scammer, spammer and phone sale person in the country sees it, CLICKS it, then gets my # and calls me to sell timeshares, insurance, business loans and website designs. What this does for me is that it costs me tons of money for every click they hit and annoys the fuck out of me with bogus phone calls! THAT'S WHAT GOOGLE ADWORDS DOES! Spent almost $400 in ad clicks in one month and did not get ONE SINGLE LEGITIMATE CALL FROM A CUSTOMER!

  13. Hi Surfside! Loving the videos!

    Though I'm not sure if I misunderstood/or missed it, but how do you track an event where it involves outgoing traffic? E.g sending a user to amazon product page etc – how do you track those?


  14. This was for beginners so, pardon my question. Where did I miss "add a photo". My ads ended up with text only. I went back and double-checked but must have missed something.

  15. Thanks for the good explanation and detailed video. But one thing that I don’t quite get is that, how does Target CPA work? If I set a the target cpa at $10. Will every click be $10? And if I have a $10 dollar Target CPA with a $1, won’t it exhaust my daily budget? Hope you could clear my doubt.


  16. Thanks for the great Tutorials. Question? I used ( 2019 GMC Sierra ) in my headline and my Status is (Eligible: Trademarks in ad Text) or (Approved (limited) Trademarks in ad text) Will this affect anything?

  17. Hi! Thank you for the informative video. I am few months late here, but I hope you still see my question and answer it. In the Newsletter lead campaign you had set the daily budget to $1 and the bid to $7. If Google is allowed to spend only $1 per day how are you bidding for more than that? I am sorry if this is a really silly question, and if I am missing something blatant. Any clarification is appreciated.

  18. Awesome Video ! Please do the Dynamic Remarketing Ads tutorial . Not Search Dynamic Retargeting Just do Product Feed Dynamic Remarketng Campaign Pls

  19. Could you please explain what if someone searches worst sink, as we have used the modified broadmatch keywords +sink, where people sometimes look for that and as a digital marketer we don't want to show our product in the result for the worst sink search result.
    Please help.

  20. Hi, how can i tell to google ads that my ads always go on mobile games (rewarded videos ads) and not on websites. Important thing is i don't have app to promote only gaming hardware product for sale.

  21. As much information your video and as much as it is helping people I’m sure, It is veery new to me. I mean I heard everything and watched thoroughly and it’s like your speaking completely different language 😂 does anyone know if there is a book or a complete course for beginners?

  22. Good tutorial, just upset that you dont go through the audience interests, beginners still need to understand them to be able to launch ads. Even if its more complex, it cant be leaved behind

  23. I appreciate that you need sell ads on your video to support your service. However, the volume on ads is at least 5x the video narration. This is annoying at the very least and may lead to hearing damage. Please check this and correct. Than ks!

  24. Awesome tutorial. Thank you. You broke this down into bite sized chunks and it was easy to follow, especially so with your Ad Groups explanation! Thanks again.

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