Google AdWords Smart Bidding – The Google Ads Bid Strategies You Need To Use in 2018



Discover the best Google AdWords Bidding Strategies specifically related to Google Ads Smart Bidding. Our Google AdWords Bidding Tutorial will give you tips, strategies, and ideas for the process.

Google Ads Smart Bidding:

We explain Google AdWords Smart Bidding below so that you can use it for your campaign. There are several different automated bidding strategies you can use for your campaigns.

Any Google AdWords Automated Bidding Strategy That Includes The Use of Machine-Learning to Optimize For Goals like Conversions Or Return on Ad Spend (ROAS).

1. Enhanced CPC (ECPC)
2. Maximize Conversions
3. Target CPA (Cost-Per-Acquisition)
4. Target ROAS (Return On Ad Spend)

1. Enhanced CPC (ECPC)

Smart Bidding Strategy that uses your bids and campaign data and signals like Geo, Demo, Device and more to increase bids when conversions are more likely and decrease bids when conversions are less likely.

2. . Maximize Conversions

Smart Bidding Strategy that gives Google AdWords complete control to drive as many conversions as possible within your budget.

3. Target CPA (Cost-Per-Acquisition)

Smart Bidding Strategy that uses previous conversion data and campaign data to bid for conversions at a specific cost per conversion. You need 15+ conversions in a 30-day period to use this strategy.

4. Target ROAS (Return On Ad Spend)

Smart Bidding Strategy that uses previous conversion data and campaign data to bid for conversions at a specific % ROAS. You need 15+ conversions in a 30-day period to use this strategy.

Google AdWords Smart Bidding:

Portfolio Bid Strategies:

Target CPA Bidding:

Target ROAS Bidding:

If you are interested in learning more about Google Ads Smart Bidding and Google AdWords Bidding Strategies, our tutorial and strategies will give you all the tools you need. I generally start campaigns with Manual CPC using Enhanced CPC, so Google can automatically adjust my bids using machine learning.

Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC (ECPC) are all Smart Bidding strategies.

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