Google Adwords Tutorial 2020 with Step by Step Walkthrough

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This video will be showing you the different steps in creating your first ad in Google AdWords. I will be walking you through the below five processes:
1.Keyword Research (8:09)
2. Setup a Campaign (10:39)
3. Setup an Adgroup (11:33)
4. Setup Adwords (13:53)
5. Advance Features (17:07)

Adwords Course:

First and foremost, you need to have a Gmail account. Sign up for one if you don’t have it yet. Once your account is set up, you can proceed to then click “Start Now.”

Keyword Research
This step involves figuring out what someone would type in Google to find your product and try to find keywords related to it. You can do this with the Google Keyword Planner, a free tool that Google gives you. In order to get access to this, you need to create your first ad.

Once done, go to Tools and then click Keyword Planner. If you already have a list of keywords and you just want to find the search volume and forecast of how many clicks, click on “Get search volume and forecast.” However, I recommend for beginners to find new keywords. Type in words that you think will be used in searching for your product in the search area and you will be shown the keywords. Repeat this process and find as many keywords as possible.

Setup a Campaign
Go to “All Campaigns”, click on the Plus (+) sign, then “New Campaign.” Click on “Search” for Search Ads. These are ads that come up when one searches on Google. Click on “Website Traffic” and at the bottom part , type in the URL of the website you want to send the traffic to. Type in the campaign name.

In setting up your campaign, below are some ways on how you can save some money:
Uncheck “Include Google search partners”
Uncheck “Include Google Display Network”
Only select locations which are suitable for you
For budget, you can start with $5/day for beginners. For delivery method, choose between Standard and Accelerated. Accelerated means Google will spend your budget as quickly as possible. Standard means that spending will happen within the course of the day.
Change the ad schedule

Setup an Adgroup
Adgroup are words that when people search in Google your ad will show for. There are different match types for your keywords: Broad match, Phrase match, and Exact match.
Broad match – In this match type, a person can type in anything they want and your ad will still show up. This match type lets Google create synonyms for you. For this, I recommend that you use Modified Broad match instead, which is putting a plus sign in front of the keyword, to save a lot of money.
Phrase match – Regardless if there are words before or after the keyword phrase, your ad will show up.
Exact match – Your ad will only show up if a person keys in the exact words. If there is anything added to it, your ad will not show up

Setup Adwords
You can search on Google and see what comes up with keywords. Below are also some tips for writing a good headline:
Include the keyword that you are targeting
Include a number if possible to make it standout from a bunch of texts
Talk about the benefit of your product

Ensure that you make good use of the description part. Remember that you will be paying every time someone clicks on it. The more clicks you get, the cheaper you will be paying for each click.

One tip that will also make you save a lot of money is to focus your campaign on computers. In my case, I find that computers have a much higher conversion rate. Click on a specific campaign and then “Devices.” For the other devices, click on decrease then 100%.

Advance Features
Adding negative keywords – If any of the words included in the negative keywords are included in someone’s search query, your ad will not show up. This is useful especially for broad match and phrase match types. Some common negative keywords include discount, target, walmart, amazing. You can also go to, type in the keywords and you can see other words that are added. From there, you can figure out which words are good and not.

Adding negative keyword list – You can group your negative keywords together and apply it to multiple campaigns.

Google Ads Editor – This software allows you to edit in bulk. If you are planning to upload a lot of campaigns and accounts, it is a great tool use instead of going through the campaigns manually.


Tools I recommend:
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41 thoughts on “Google Adwords Tutorial 2020 with Step by Step Walkthrough

  1. If you click remove campaign do you stop getting charged? Is this how you end the campaign and stop the billing when you are done?

  2. If you are trying to generate sales then why did you choose clicks to website rather than sales? Is there a reasoning behind this?

  3. Your links do not work and lead to paying services. Disappointing. In any case a good presentation that allowed me to understand better adwords.

  4. Hey Guys, how many pages should i have on my site? I feel like less is better maybe 10-15 as long as long as I have a great content… Your thoughts ?

  5. Not trying to be a smart ass or a troll but how did you make a 2020 adwords video in March of 2019? May I have access to your time machine please 🙂 FYI…been using adwords search since 2007 and more recently display ads and video ads. Better than Facebook!

  6. i have this msg :
    Votre compte est suspendu Votre compte n'a pas respecté les règles relatives au contournement des systèmes.

    any idea guys ?!

  7. sir im starting to how to use this google ads may i ask you a question? for example: i have link of that even is not my product or even not my website is that ok?? or i need to get there permission first?

  8. It wont let me use Google Ads unless I already have a business and website, it doesn't have an option for continue without campaign or just experience google ads. I'm in UK does that make a difference?

  9. Hi! Great vid! Thanks for it! One question after selection all of these keywords how can I edit them in the future maybe add some new ones or remove some of them. I cant find a menu in the ads section to get to see them and edit them the way I think for me its better.

  10. why was the copy besides [a] starting with a capital ? does it make a major difference if the copy is in lower case or upper case?

  11. This is exactly what I needed to get started! Especially the small money-saving tips you peppered throughout are so helpful! Thank you!

  12. Great video! One question, everyone is saying that people use their mobile phones for most purposes. How can you suggest το deactivate mobile and tablet at 16:00?

  13. For the people that are trying to find a coupon code, sign up at godaddy and you'll get 100$ credit once you spend 25$ dollars on ads which saves you a lot.

  14. This was great, been searching for "how do i get paid for ads on my website?" for a while now, and I think this has helped. Have you heard people talk about – Cenellie Trimmer Bodyflow – (should be on google have a look ) ? It is an awesome one off guide for getting money with paid traffic without the normal expense. Ive heard some great things about it and my partner got excellent success with it.

  15. If people primarily search for my services on their phones or tablets then I shouldn’t delete this feature? Or are you saying the ads just don’t appear on mobile devices??

  16. So i currently have a google ad running.. Its doing well but apparently my company gets a grant through google BUT there are guidelines. the max cpc is 2.00 and the ad will be text based. the average CPC im at now is 7-8.00 with the current google ad to be ranked at top. with a 2.00 CPC what are your thoughts on what it could do for traffic?

  17. I've been struggling with ADwords for months, have talked to a dozen people in India, each with different ideas, including 2 managers,,, and now Google has a new help which is The Small Business Pros workshop for free 45 minutes and even they, in USA, pros with ADwords, hasn't been able to help me. I'm going to watch this, but my hopes are pretty much down the toilet at this point. I've spent 1000.00's of dollars this last 4 months with very little results.

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